Tool catalog

Backlink Anchor Text for a Website (1 Row)

Given a website, returns one row of its backlink anchor-text report: one anchor text used by links pointing at the site, the number of backlinks and of referring domains using it, and the dates it was first and last seen. One row per call.

Backlink Profile Summary (Domain, Subdomain, Subfolder, or Page)

Given a domain, subdomain, subfolder, or full page URL, returns a one-call summary of its backlink profile: total backlink and referring-domain counts, dofollow/nofollow/sponsored/user-generated-content link breakdowns, referring IP diversity, recently new and lost backlink counts, and this data source's own 0-100 authority score. A target with no indexed backlink profile returns an error rather than a populated summary.

Backlink Totals Compared Across Several Root Domains

Given two or more root domains, returns one row per domain with its domain score from 0 to 100, its total backlinks, how many of them are followed links, and how many distinct domains link to it, plus the number of rows. Use it to compare the link profiles of competing sites in one call.

Current Paid Search Keyword for a Domain (US, One Row)

Given a domain, returns the first row of the domain's current paid-search keyword report in the US search database: the keyword, the ad's position, previous position and position change, the keyword's monthly search volume, cost per click, competition level, result count and twelve monthly interest values, and the shares of the domain's estimated paid traffic and traffic cost from the keyword. At most one row per call.

Domain Search Overview Across Regional Databases

Given a domain, returns search overview rows for it, one per regional search database: the database, the domain, its rank among sites there by estimated organic search traffic, its organic keyword count, estimated organic traffic and traffic cost, its paid search keyword count, estimated paid traffic and paid traffic cost, and its shopping-ad keyword and shopping-ad counts. In testing a one-row call returned a single regional database.

Domain Search Overview in a Past Month (First Regional Database, One Row)

Given a domain and a past month, returns the first row of the domain's per-database search overview for that month: the regional database the row covers, the domain, its traffic rank there, organic keyword count, estimated organic traffic and cost, paid-search keyword count, estimated paid traffic and cost, and shopping-ad keyword and listing counts. Which regional database comes first is the report's own order, not the caller's choice.

Domain Search Visibility Changes for a Past Month (US Database)

For a past month, returns rows of the US search visibility change report, one domain per row: the domain, its overall search rank, its organic and paid keyword counts, estimated organic and paid traffic, estimated organic and paid traffic cost, and the reported change in each of those six figures. Up to 11 rows per call, in the order the report returns them.

Domain SEO & Paid Search History (by Month)

Given a domain, a regional search database (e.g. 'us', 'de'), and a past month, returns that domain's Semrush Rank plus its organic search keyword count, estimated organic traffic, and estimated organic cost-equivalent, alongside the same three figures for paid (AdWords) search, all as of that specific historical month.

Domain SEO & Paid Search Snapshot

Returns a one-line SEO and paid-search snapshot for a domain in one regional search database: organic keyword count, organic traffic, paid keyword count, paid traffic, and estimated monthly cost of that traffic if bought as ads.

Keyword Search Volume, CPC & Difficulty

Given a keyword and a two-letter country code, returns average monthly search volume, estimated cost-per-click, a keyword difficulty score, competitive density, the count of ranking results, search intent tags, a monthly search-volume trend, and the SERP features seen for that keyword in that country. A niche or very low-volume keyword can come back with the volume/CPC/difficulty fields absent entirely rather than zero.

Monthly Search Overview Trend of a Subdomain (US or UK Database)

For a subdomain, returns rows of its monthly search overview in the US or UK database, one month per row: the month's date, organic and paid keyword counts, estimated organic and paid traffic, and estimated organic and paid traffic cost. Up to 119 rows per call, 100 by default; in testing the first row was the most recent month.

Monthly Search Traffic History of a Page (US Database)

Given one exact page URL, returns monthly rows of its search figures in the US search database: each row's month, how many keywords the page ranked for organically, its estimated monthly organic traffic and the estimated monthly cost of that traffic if bought as ads, and the same three figures for paid search ads.

Monthly Search Traffic Overview for a Domain (US Database)

Given a domain, returns monthly search overview rows from the US search database: for each month, the domain's rank among sites by estimated organic search traffic, the number of keywords it ranks for in organic search, its estimated organic traffic and that traffic's estimated cost, the number of keywords it buys in paid search, its estimated paid traffic and paid traffic cost, and the month the row covers. In testing a one-row call returned the most recent month.

Monthly Search Traffic Overview for a Site Section (US or UK Database)

Given a website subfolder (a domain plus a path), returns monthly search overview rows from the US or UK search database: for each month, the number of keywords the subfolder ranks for in organic search, its estimated organic traffic and that traffic's estimated cost, the number of keywords it buys in paid search, its estimated paid traffic and paid traffic cost, and the month the row covers. In testing a one-row call returned the most recent month.

Most Similar Backlink Competitor of a Domain (Top 1 by Similarity)

Given a domain, returns the one other domain whose backlink profile is most similar to it: that domain, its similarity score (a fraction from 0 to 1) and the number of referring domains the two sites have in common.

Most-Visited Pages of a Website (Worldwide, Latest Month)

Given a website's root domain, lists its most-visited pages for the latest monthly snapshot, worldwide: each page's address (without the https:// prefix), its estimated share of the whole site's traffic, and the desktop and mobile shares of that page's own traffic, with the snapshot month and the worldwide scope marker on every row. Rows are not sorted by traffic share.

One Backlink to a Root Domain, with Link Attributes (1 Row)

Given a root domain, returns one row of its backlinks report: the linking page's URL, title, domain and language, the page on the looked-up site it points at, the anchor text, the linking page's size, HTTP status and counts of outgoing external and internal links, page and domain scores, first and last seen dates, and the link's flags (nofollow, user-generated, sponsored, form, frame, image, site-wide, new and lost). One row per call.

Organic Keyword Ranking of a Domain for a Past Month (1 Keyword, US)

For a past month, returns one keyword a domain ranked for in US organic search: its position and previous position, the change between them, search volume, cost per click, competition, the ranking URL, the share of the domain's traffic and traffic cost it drove, and a 12-value search interest trend.

Organic Keyword Shared by Several Domains (US Database, Shared Mode, One Row)

Given two to five domains, returns the first row of their shared-keyword report in the US search database: a keyword that every one of the domains ranks for in organic search, with its monthly search volume, cost per click, keyword difficulty score, competition level and twelve monthly interest values. Each domain's own position for the keyword is not returned. At most one row per call.

Organic Keywords a Page Ranked For in a Past Month (US Database)

Given one exact page URL and a past month, lists the keywords the page ranked for in Google organic results in the US search database that month: each keyword, the page's position for it, the keyword's monthly search volume, cost per click and paid-ad competition level, the keyword's share of the page's organic traffic and of its traffic cost, and twelve monthly relative search-interest values.

Organic Keywords a Page Ranks For (US Database, Current)

Given one exact page URL, lists the keywords it currently ranks for in Google organic results in the US search database: each keyword, the page's position for it, the keyword's monthly search volume, cost per click and paid-ad competition level, the keyword's share of the page's organic traffic and of its traffic cost, and twelve monthly relative search-interest values.

Organic Keywords of a Subdomain for a Past Month (US Database)

For a subdomain and a past month, returns keywords it ranked for in US organic search, one per row: the keyword, its position, previous position and the change between them, search volume, cost per click, competition, the ranking URL, the share of the subdomain's traffic and traffic cost it drove, and a 12-value search interest trend. Up to 23 rows per call.

Organic Search Competitor of a Domain (1 Result, US)

Returns one domain that competes with a given domain in US organic search: its competition relevance, the number of keywords the two domains share, and the competitor's organic keyword count, estimated organic traffic, estimated organic traffic value and paid keyword count.

Organic Search Keyword for a Site Section in a Past Month (US, One Row)

Given a website subfolder (a domain plus a path) and a past month, returns the first row of the subfolder's organic-search keyword report in the US search database for that month: the keyword, the subfolder's ranking position, previous position and position change, the keyword's monthly search volume, cost per click, competition level and twelve monthly interest values, and the shares of the subfolder's estimated organic traffic and traffic cost from the keyword. At most one row per call.

Organic Search Keyword of a Subdomain (US, One Row)

Given a subdomain, returns the first row of its organic-search keyword report in the US search database: the keyword, the site's position, previous position and position change, the keyword's monthly search volume, cost per click, advertiser competition level, number of search results and twelve monthly search-interest values, the ranking page's URL, and the shares of the subdomain's estimated organic traffic and traffic cost that come from the keyword. At most one row per call.

Organic Search Keywords of a Root Domain (US, Up to 10 or 20 Rows)

Given a root domain, returns up to 10 or 20 rows of its organic-search keyword report in the US search database: per keyword the domain ranks for, the keyword, ranking position, previous position and change, ranking page URL, monthly search volume, cost per click, competition level, number of search results, comma-separated monthly search-interest values, and the shares of the domain's estimated organic traffic and traffic cost that come from it.

Organic Search Keywords of a Site Subfolder (US Database)

Given a website subfolder (a domain plus a path), returns rows of its organic-search keyword report in the US database: each keyword, the subfolder's position, previous position and change, monthly search volume, cost per click, competition, number of results, twelve monthly interest values, the ranking page's URL, and the keyword's shares of the subfolder's estimated organic traffic and traffic cost. Up to `display_limit` rows (100 by default).

Organic Search Page of a Domain (1 Page, US)

Returns one page of a domain that ranks in US organic search, with the number of keywords it ranks for, its estimated organic traffic and its share of the domain's organic traffic.

Organic Search Page of a Domain for a Past Month (1 Page, US)

For a past month, returns one page of a domain that ranked in US organic search, with the number of keywords it ranked for, its estimated organic traffic and its share of the domain's organic traffic in that month.

Organic Search Page of a Subdomain (US, One Row)

Given a subdomain, returns the first row of its organic-search pages report in the US search database: a page URL, the number of keywords it ranks for, its estimated organic search traffic, and that traffic's share of the subdomain's organic traffic. At most one row per call.

Organic Search Page of a Subdomain for a Past Month (US, One Row)

For a past month, returns the first row of a subdomain's organic-search pages report in the US search database: a page URL, the number of keywords it ranked for, its estimated organic search traffic, and that traffic's share of the subdomain's organic traffic in that month. At most one row per call.

Organic Search Page of a Subfolder (US, One Row)

Given a subfolder, returns the first row of its organic-search pages report in the US search database: a page URL, the number of keywords it ranks for, its estimated organic search traffic, and that traffic's share of the subfolder's organic traffic. At most one row per call.

Organic Search Page of a Subfolder for a Past Month (US, One Row)

For a past month, returns the first row of a subfolder's organic-search pages report in the US search database: a page URL, the number of keywords it ranked for, its estimated organic search traffic, and that traffic's share of the subfolder's organic traffic in that month. At most one row per call.

Organic Search Subdomain of a Domain (1 Subdomain, US)

Returns one subdomain of a domain that ranks in US organic search, with the number of keywords it ranks for, its estimated organic traffic and its share of the domain's organic traffic.

Organic Search Subdomain of a Domain for a Past Month (1 Subdomain, US)

For a past month, returns one subdomain of a domain that ranked in US organic search, with the number of keywords it ranked for, its estimated organic traffic and its share of the domain's organic traffic in that month.

Other Websites an Audience Visits, for Two to Five Sites in a Month

Given two to five websites and a month, lists other websites their audience also visits: each site's domain, its category labels, an adult-content flag, its estimated users that month, the estimated users it shares with the given websites' audience, and an overlap score from 0 to 1. In testing two large retail sites returned 20 rows, highest overlap score first.

Page Search Overview in a Past Month (First Regional Database, One Row)

Given one exact page URL and a past month, returns the first row of the page's per-database search overview for that month: the regional database the row covers, how many keywords the page ranked for organically, its estimated monthly organic traffic and the estimated cost of that traffic if bought as ads, the same three figures for paid search ads, and the keyword count and unique-ad count for shopping (product listing) ads. Which regional database comes first is the report's own order, not the caller's choice.

Page Search Snapshot per Regional Database

Given one exact page URL, returns one row per regional search database the page has data in: the database code, how many keywords the page ranks for organically, its estimated monthly organic traffic and the estimated monthly cost of that traffic if bought as ads, the same three figures for paid search ads, and the keyword count and unique-ad count for shopping (product listing) ads.

Pages of a Website That Receive Backlinks (Up to 3 Rows)

Given a website, returns up to three rows of its backlinks-by-page report: for each page of the site that other sites link to, the page URL and title, the HTTP status the page answered with, the number of backlinks and of referring domains pointing at it, its own counts of outgoing external and internal links, and the dates the page was first and last seen. At most three rows per call.

Paid Search Keyword for a Domain in a Past Month (US, One Row)

Given a domain and a past month, returns the first row of the domain's paid-search keyword report in the US search database for that month: the keyword, the ad's position, previous position and position change, the keyword's monthly search volume, cost per click, competition level, result count and twelve monthly interest values, the site address shown in the ad, and the shares of the domain's estimated paid traffic and traffic cost from the keyword. At most one row per call.

Paid Search Keyword for a Site Section in a Past Month (US, One Row)

Given a website subfolder (a domain plus a path) and a past month, returns the first row of the subfolder's paid-search keyword report in the US search database for that month: the keyword, the ad's position, previous position and position change, the keyword's monthly search volume, cost per click, competition level and twelve monthly interest values, and the shares of the subfolder's estimated paid traffic and traffic cost from the keyword. At most one row per call.

Paid Search Keyword for a Subdomain in a Past Month (US, One Row)

Given a subdomain and a past month, returns the first row of the subdomain's paid-search keyword report in the US search database for that month: the keyword, the ad's position, previous position and position change, the keyword's monthly search volume, cost per click, competition level, result count and twelve monthly interest values, and the shares of the subdomain's estimated paid traffic and traffic cost from the keyword. At most one row per call.

Paid Search Keyword of a Subdomain (US, One Row)

Given a subdomain, returns the first row of its paid-search keyword report in the US search database: the keyword, the ad's position, previous position and position change, the keyword's monthly search volume, cost per click, advertiser competition level, number of search results and twelve monthly search-interest values, the landing-page URL, and the shares of the subdomain's estimated paid traffic and traffic cost that come from the keyword. At most one row per call.

Paid Search Rival of a Domain (US Database, Fixed Filter, One Row)

Given a domain, returns the first row of its paid search competitor report from the US search database: the competing domain, a competitor relevance score, the number of paid search keywords the two have in common, and the competitor's paid keyword count, estimated paid traffic, estimated paid traffic cost and organic keyword count. The call carries one fixed filter expression, the only value tested. At most one row per call.

Past-Month Search Visibility of a Site Subfolder, per Regional Database

Given a website subfolder (a domain plus a path) and a past month, returns one row per regional search database: the database code, organic keyword count, estimated organic traffic and its estimated ad-equivalent cost, the same three figures for paid search ads, and shopping-ad keyword and unique-ad counts. Rows come in the report's own order, with no region or order promised; up to `display_limit` rows (23 by default).

Referring Domains of a Website by Domain Score (Rows 1-9 or 10-54)

Given a website, returns its referring domains sorted by domain score from highest to lowest, as either rows 1 to 9 or rows 10 to 54: for each domain that links to the site, the domain, its domain score, the number of backlinks it sends, the dates its links were first and last seen, and whether its links are flagged as follow, newly found or lost.

Referring IP Address of a Website's Backlinks (1 Row)

Given a website, returns one row of its referring-IP report: an IP address of a server hosting pages that link to the site, the two-letter country code reported for that IP, the number of backlinks and of referring domains behind it, and the dates links from it were first and last seen. One row per call.

Search Ad Copies Leading to a Site Subfolder (US Database)

Given a subfolder (a domain plus a path), returns the paid search ads in the US search database whose landing pages sit under it, one ad per row: the headline, the description text, the site address shown in the ad, the landing-page URL, and the number of keywords the ad appears for. Up to 29 rows per call.